Main Contact: Karen Fletcher – Marketing and Partnerships Manager
Tel: 02920 683 604 / 07584 346 015

For release: Thursday 2nd December 2021

Local charity Age Connects Cardiff and the Vale are urging people to visit between midday 30th November - midday 7th December where every donation made will automatically be doubled. The Christmas Challenge is the UK’s biggest digital match funding platform. In 2020, the campaign raised over £20m for 764 charities. This year over 900 charities are participating, including Age Connects Cardiff and the Vale.

Every penny raised will go towards the charity’s Community Support Project helping local older people in need. People like Michael who lives in Barry and has no family living nearby to help. Michael says “To know that there is someone I can trust and can rely on each week is an enormous relief. It’s like having a life jacket, providing support and keeping us afloat at such a worrying time”.

Community based services such as shopping, transport, befriending and simple practical help are a lifeline to those needing extra assistance to remain independent in their own home. Now and throughout the pandemic Age Connects Cardiff and the Vale have provided these services to people like Michael with the tremendous support of staff and volunteers. Match funded donations made via the Big Give Christmas Challenge will provide a massive boost to the local charity in being able to fulfil expected demand this Winter.

Age Connects Cardiff and the Vale has always been committed to tackling loneliness, isolation and poverty amongst older people and strives to create a society where older people are respected, valued and heard. They are urging members of the public to act now and double the impact of their donations by visiting and searching for Age Connects Cardiff and the Vale. Please help us to ensure not one older person living in Cardiff and the Vale of Glamorgan is overlooked this Winter.


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Notes to the Editor:

Age Connects Cardiff & the Vale is the operating title of Age Concern Cardiff and the Vale of Glamorgan. Age Connects Cardiff & the Vale is an independent local and independently-run charity that has been providing services for older people since 1974, reaching out to older people in the region, many of whom live alone, are physically frail and live below the poverty line.