Main Contact: Karen Steele – Marketing and Partnerships Manager
Tel: 02920 683 604 / 07584 346 015

For immediate release: Tuesday 14th September 2001

Can you Take the Lead this September and tackle the isolation

many local older people are facing?

Age Connects Cardiff and the Vale and Burns Pet Nutrition continue to work in partnership for the good of the community. This September, Age Connects are running its very first charity dog walking fundraiser and encouraging dog owners to either sign up to take part or make a much needed donation and Take the Lead to help end the loneliness and isolation faced by vulnerable older people and support the dogs of a local animal shelter at the same time!

For every £1000 raised collectively through the campaign, Burns Pet Nutrition will be donating vital dog food supplies to a local animal shelter to spread the community spirit to our four-legged friends too.

The challenge is for dog owners to walk the length of a Marathon (26.2 miles) or alternatively a Half Marathon (13.1 miles) with their furry friends over the 30 days of September 2021. Although participants will be taking on the marathon distance individually within their own time and preferred locations, we will be united as the “Take the Lead” team to help end older isolation. Simply head to the Age Connects Cardiff and the Vale @ACCV Facebook page to find out more and sign up to join the team.

Alternatively, if you are unable to take part, you can still show your support by making a donation via our Facebook fundraiser. All funds raised help us help.

Two fifths of all older people aged 65 plus (about 3.9 million) say the television is their main company*. The monies raised will be invested directly into the charity’s Community Support Project which plays a vital part in ensuring local older people have access to basic help and emotional support they rightly need and deserve. Your donation will also mean that dogs living in shelters receive much needed supplies from Burns Pet Nutrition so it’s a win win situation if you get involved and show support.


For more information and to join or support this challenge, you simply need to visit the Age Connects September Dog Walking Challenge Facebook Group. Please spread the word!

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Notes to the Editor:

Research sources: *Age, U.K., 2014. Evidence Review: Loneliness in Later Life. London: Age UK

Age Connects Cardiff and the Vale is the operating title of Age Concern Cardiff and the Vale of Glamorgan. Age Connects Cardiff and the Vale is an independent local charity that has been providing services for older people since 1974. A local and independently run charity, which reaches out to older people in the region, many of whom live alone, are physically frail and live below the poverty line.